One Design Company — collected works from 2017

2017 was one for the books—so here’s a toast to all those who stood by our side, supporting our work along the way.

Dive in and explore a selection of work from the past year.


User Research — Identity & Brand Expression — User Experience Design — Prototyping & Testing — E-commerce — 
Smallflower 1@2X
Smallflower 2@2X
Smallflower 3@2X
Smallflower 4@2X
Smallflower 5@2X
Smallflower Mobile@2X

Smallflower, the online home for Chicago’s iconic Merz Apothecary, enlisted One Design to create a modern e-commerce experience that competes in the age of Amazon. Our updated user experience tapped into the unmet needs of a niche, international audience. A new identity and visual expression were the icing on the cake, elevating the visual sophistication of the brand.

JLL Income Property Trust

Brand Positioning — Messaging Strategy — Identity & Brand Expression — API Integrations — User Experience Design — 
Jll 1@2X
Jll 2@2X
Jll Mobile@2X

Connecting with prospective investors and supporting their sales team were imperatives for JLL Income Property Trust. From clarifying their brand position and creating a compelling communication strategy to developing a distinctive visual expression designed to express an air of memorable exclusivity, together we elevated their place in the industry while empowering their sales team through a suite of modern digital tools.


Messaging Strategy — Website Design & Development — Animation & Video — 
Fleetguide 1@2X
Fleetguide 2@2X
Fleetguide 4@2X
Fleetguide Mobile@2X

Communicating the value of a new product that’s disrupting a conservative market takes finesse. We created a captivating visual language, engaging animation, and elegant digital experience to support San Francisco-based FleetGuide’s affordable vehicle safety monitoring system.

Haute Living

User Research — Digital Strategy — Website Design & Development — 
Haute 1@2X
Haute 2@2X
Haute 3@2X
Haute Mobile@2X

We partnered with Chicago-based interior consulting group Haute Living to translate their elegant brick-and-mortar showroom into the digital space. The result: a streamlined user experience for product search, discovery, and inquiry.


Brand Positioning — Messaging Strategy — Identity & Brand Expression — Website Design & Development — Animation & Video — Naming — 
Tend 1@2X
Tend 2@2X
Tend 3@2X
Tend Mobile@2X

Tend connects caregivers with folks whose aging loved ones need help at home. We developed a positive, celebratory name, marketing strategy, and visual expression, then partnered with Table XI to bring the new brand to life online.

Sight Machine

Messaging Strategy — Website Design & Development — API Integrations — Brand Expression — Animation & Video — 
Sight Machine 1@2X
Sight Machine 2@2X
Sight Machine 3@2X
Sight Machine 4@2X
Sight Machine 5@2X
Sight Machine Mobile@2X

Communicating the logistics and benefits of real-time data analysis in a factory setting is complex. We worked with Sight Machine to articulate their take on performance measurement across global factory networks through an attention-grabbing visual expression, communication strategy, and website design.

The JAMA Network®

User Research — API Integrations — User Experience Design — Application Design — Prototyping & Testing — Software Development — 
Jama 1@2X
Jama 2@2X
Jama 3@2X
Jama 4@2X
Jama Mobile@2X

Doctors are always looking to learn, but they’re incredibly busy. Through thorough user research, intuitive UX, and comprehensive application design, we created an app in collaboration with Table XI and The JAMA Network® that allows users to listen to peer-reviewed medical podcasts and earn continuing medical education credits on the go.


User Research — Brand Positioning — Messaging Strategy — Identity & Brand Expression — Digital Strategy — Website Design & Development — API Integrations — 
Realtor 1@2X
Realtor 2@2X
Realtor 3@2X
Realtor Mobile@2X

.realtor™ was just another digital asset competing in a commoditized marketplace. We helped over one million REALTORS® “master their domain” through product positioning, focused messaging, and a vibrant visual expression designed to demand attention.

Two Lights

Brand Positioning — Messaging Strategy — Identity & Brand Expression — Naming — 
Two Lights 1@2X
Two Lights 2@2X
Two Lights 3@2X
Two Lights 1@2X

After a successful collaboration refreshing the Tortoise Supper Club brand, Chicago-based restaurateur Keene Addington III turned to One Design to develop the brand for a new upscale eatery with coastal flair.

AIGA Chicago

Brand Expression — Campaign Development — 
Aiga 1@2X
Aiga 2@2X
Aiga 3@2X
Aiga 4@2X
Aiga 5@2X
Aiga Mobile@2X

We’re big believers in playing an active part in the Chicago design community. As an agency of record for AIGA Chicago, we created visual campaigns to support a wide variety of education-focused initiatives and programming, from portfolio reviews to lectures, grants, and awards—all centered around impacting design education and supporting the next generation of makers in the city.


Messaging Strategy — Digital Strategy — Website Design & Development — API Integrations — SEO Strategy — Analytic Tracking & Analysis — 
Uptake 1@2X
Uptake 2@2X
Uptake 3@2X
Uptake 5@2X
Uptake Mobile@2X

With their brand in transition, Chicago-based predictive analytics software company Uptake needed a flexible digital platform to support content publishing and lead generation across a diverse array of markets. Together, we elevated their visual expression, established a vision for their content strategy, and brought it all to life through a new website.

Chicago Humor

Brand Positioning — Messaging Strategy — Identity & Brand Expression — Website Design & Development — Naming — E-commerce — 
Chicago Humor 1@2X
Chicago Humor 2@2X
Chicago Humor 3@2X
Chicago Humor 4@2X
Chicago Humor 5@2X
Chicago Humor 7@2X
Chicago Humor 8@2X
Chicago Humor 6@2X
Chicago Humor Mobile@2X

On top of the work we do for clients, we also design t-shirts. Oh, and stickers, too. You should buy them. Link in bio.

(Hey—wait. Pretend bios allow two links. Go here too.)

Northwestern Memorial Hospital

User Research — Application Design — Prototyping & Testing — 
Northwestern 1@2X
Northwestern 2@2X
Northwestern 3@2X
Northwestern 4@2X
Northwestern 5@2X
Northwestern Mobile@2X

We partnered with Northwestern Memorial Hospital to design a digital platform for their diverse workforce of 25,000 clinical and administrative faculty. Now, the site connects employees to the tools and information they need to get their jobs done—better supporting them throughout their busy days.

Belgravia Group

Digital Strategy — Website Design & Development — User Experience Design — 
Belgravia 1@2X
Belgravia 2@2X
Belgravia 3@2X
Belgravia 4@2X
Belgravia 3@2X

We elevated the online presence of Belgravia Group—a luxury residential property developer—through a sleek and sophisticated digital platform designed to highlight key properties and support their “Live Happier” brand narrative.

A great year is nothing without great people. Cheers to the past 12 months and to what the future has in store!